Your Store Has Traffic. Your Ads Are Running. So Why Aren't You Scaling? 

 I help DTC brands fix the gaps between their store, their ads, and their TikTok Shop and turn the whole thing into a revenue system that actually works. 

Who's Behind The Work

I'm Emmanuel Oladapo, an ecommerce growth specialist and media buyer helping DTC brands build the systems that turn traffic into consistent, profitable revenue.

I started in ecommerce building and optimising Shopify stores,  working close enough to the store to understand what actually drives conversions, not just what looks good. That foundation is what separates my approach from a typical ad person. I understand the full picture, from store experience to ad creative to post-click behaviour.

Today I work across Meta Ads, TikTok Shop, and Shopify — combining paid media strategy, store optimisation, and social commerce into one cohesive growth system for brands that are serious about scaling.

I work with one client at a time with full focus — no account managers, no handoffs, no templates. Just direct, hands-on execution from someone who treats your brand like their own.

 Meta & TikTok Ads

Paid Media That Actually Converts:
I build and manage full-funnel Meta and TikTok ad campaigns — from cold audience targeting to retargeting, focused on one thing: profitable ROAS. No vanity metrics, no wasted spend. 

 Shopify Store Optimisation & CRO 

Stores Built to Convert Traffic:

I optimise Shopify stores for conversion — product page redesigns, UX improvements, speed optimisation, and checkout flow fixes that turn browsers into buyers. 

Social Commerce Setup & Management 

 I set up and manage TikTok Shop, Facebook Shop, and Instagram Shopping for DTC brands — product listings, Shopify integration, affiliate creator linking, and ongoing optimisation across all three channels. 

Email Marketing & Retention

Keep the Customers You Already Have: I build Klaviyo email flows — welcome sequences, abandoned cart recovery, and post-purchase campaigns — that increase repeat purchases and lifetime value. 

 Real Work. Real Results. 

 

From TikTok Shop setups to Shopify store builds to paid media campaigns — here's what I've actually delivered for ecommerce brands.

 

What Clients Say Me